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Gmail and Yahoo Now Require Branded Email Addresses to be Authenticated: The Rise of DMARC Records for Enhanced Email Deliverability

email deliverability, dmarc records, spf records, and dkim records

In the ever-evolving world of digital communication, the importance of email deliverability cannot be overstated. Recent changes by email giants like Gmail and Yahoo have further underlined this fact. They now mandate that all branded email addresses undergo stringent authentication processes, primarily through DMARC records. This move aims to bolster security and improve the overall […]

The Undeniable Power of Organic SEO: More Clicks, Lower Costs, Long Term Success

In the bustling realm of digital marketing, there’s a statistic that’s been making a noteworthy impact: according to Neil Patel organic search engine optimization (SEO) results are accruing 38% more clicks than paid search results. It’s a remarkable trend that reinforces the assertion that SEO is not just a beneficial marketing strategy, but an essential […]

Why Keyword Mapping is Crucial for Effective SEO Strategy

Search engine optimization (SEO) is a constantly evolving field, but one thing remains constant: keywords are at the heart of any successful SEO strategy. However, simply stuffing keywords into your website won’t cut it anymore. In order to succeed, you need to use effective keyword mapping techniques to ensure that your website is optimized for […]

Can ChatGPT (Artificial Intelligence) write your Privacy Policy?

ChatGPT has been making waves on the internet with its ability to write screenplays, short stories, website copy, and even code. This Artificial Intelligence (AI) chatbot was created by OpenAI in November 2022, and its aim is to provide human-like responses and stimulate a dialogue between humans and AI. While ChatGPT is capable of writing […]

The Future of Marketing: 5 Bold Predictions for 2023

With the rapid advancement of technology, the marketing industry is facing a crucial turning point. The unprecedented pace of technological evolution has brought both unprecedented opportunities and unforeseen challenges for marketers.  It’s crazy to think about how quickly things change in the world of marketing. What used to work like a charm just a few […]

Using Ahrefs as a Tool for Keyword Research

Ahrefs Most people consider Ahrefs to be a backlink checking tool or maybe marketing agencies use Ahrefs exclusively for backlink research. However, Ahrefs is much more than a backlink tool; it is an enterprise resource for search marketing. In Ahref’s own words: “If you look at the big picture, Ahrefs is a data company. We collect […]

8 Tips for SEO-Optimizing Your Ecommerce Site by Google Developer Advocate Alan Kent

To help businesses grow their eCommerce site, Google developer advocate Alan Kent recently hosted a video that outlines “8 tips” for SEO-optimizing an eCommerce site. Here are the 8 tips that Alan believes will help you: Tip 1: Make sure you have the technical basics in place – You need to ensure your URLs and internal links are […]

Google Launched a Search Ranking Updates Page for Website Owners

Google updates its algorithm frequently. At times, they announce the major updates beforehand, at other times they inform after initiating one. The last update was rolled out on May 25th. To learn about such updates, we had to wait for tweets & official answers from the team. Google thought of improving this process and has […]