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Gmail and Yahoo Now Require Branded Email Addresses to be Authenticated: The Rise of DMARC Records for Enhanced Email Deliverability

email deliverability, dmarc records, spf records, and dkim records

In the ever-evolving world of digital communication, the importance of email deliverability cannot be overstated. Recent changes by email giants like Gmail and Yahoo have further underlined this fact. They now mandate that all branded email addresses undergo stringent authentication processes, primarily through DMARC records. This move aims to bolster security and improve the overall […]

The Undeniable Power of Organic SEO: More Clicks, Lower Costs, Long Term Success

In the bustling realm of digital marketing, there’s a statistic that’s been making a noteworthy impact: according to Neil Patel organic search engine optimization (SEO) results are accruing 38% more clicks than paid search results. It’s a remarkable trend that reinforces the assertion that SEO is not just a beneficial marketing strategy, but an essential […]

The Future of Marketing: 5 Bold Predictions for 2023

With the rapid advancement of technology, the marketing industry is facing a crucial turning point. The unprecedented pace of technological evolution has brought both unprecedented opportunities and unforeseen challenges for marketers.  It’s crazy to think about how quickly things change in the world of marketing. What used to work like a charm just a few […]